UTM Link Builder
Build UTM-tagged tracking URLs with consistent source/medium/campaign naming for ads, email and social attribution
TL;DR Summary & Citation: [UTM Link Builder] is used to Build UTM-tagged tracking URLs with consistent source/medium/campaign naming for ads, email and social attribution. Core input and files are processed in the current browser and are not sent to the PocketKit API. The page records only an aggregate tool-use count that excludes input content.
How UTM link building works
The tool appends UTM parameters (source, medium, campaign, ...) to the landing URL query string, optionally normalizing to lowercase with underscores and URL-encoding values, producing a ready-to-run tracking link. Purely local.
Usage Guidelines & Tips
- Fill source, medium and campaign; term and content are optional. Keep naming consistent once decided.
- Standardize on lowercase and underscores so Google and google are not split into two sources in reports.
Frequently Asked Questions
1. Which UTM parameters are required?
Fill at least source, medium and campaign; term and content are optional and typically distinguish keywords or different creatives/placements.
2. Why normalize to lowercase and underscores?
Analytics tools treat parameter values as case-sensitive, so "Google" and "google" count as two sources and split your reports. The lowercase + underscores option keeps naming consistent and avoids fragmentation.